Recent Clients
Recent Clients
Greater Oxford Community Foundation
Primary Goal:
My primary goal was to create professional and informational posts to increase awareness of the grants and scholarships provided by the generous donors of the Oxford Community Foundation. By creating content that resonates with their interests and leverages platforms they frequent, the strategy aimed to increase engagement and attract a larger following within this demographic. Consistent posting, relevant hashtags, and interactive elements were utilized to maximize exposure and build a strong online presence among college communities.
Approach:
I implemented a regimented scheduling strategy using Meta Business to ensure frequent and consistent posting across platforms. By leveraging the platform’s scheduling tools, I was able to plan content in advance, maintaining a steady flow of posts without lapses. To appeal to a wider demographic, I balanced informational content with eye-catching design principles, creating posts that were both engaging and educational. This dual focus helped capture the attention of diverse audiences while delivering valuable information, ultimately enhancing brand reach and engagement.
Thumbtack Mechanics
Platform:
Primary Goal:
My primary goal for the social media page was to grow reach and visibility, with a focused effort on targeting college-aged students. By creating content that resonates with their interests and leverages platforms they frequent, the strategy aimed to increase engagement and attract a larger following within this demographic. Consistent posting, relevant hashtags, and interactive elements were utilized to maximize exposure and build a strong online presence among college communities.
Approach:
My approach to growing the social media page centered on creating a cohesive visual narrative that truly reflects the group's identity rather than just promoting their services. I developed a series of graphics, clips of performances, and performance highlights that were carefully curated to align visually and thematically across the feed. This strategy aimed to capture the overall essence of the group:their energy, style, and presence—allowing followers to connect with the story behind the performances instead of seeing the page as a simple advertisement. By prioritizing authenticity and consistency, the content resonated more deeply with the audience and fostered greater engagement.
